UPDATE 1-U.S. wireless initiative stalls new billing rules
* Public interest group not satisfied with industry fixBy Jasmin MelvinWASHINGTON, Oct 17 (Reuters) - The U.S. wireless industry
is rolling out more consumer-friendly billing practices,
fending off a plan by communications regulators to impose new
rules against unexpected charges.Guidelines unveiled on Monday by the wireless trade
association, CTIA, will see companies send alerts to customers
when they near or reach monthly limits on voice, text and data
services, and before they incur international roaming charges.The guidelines are similar to rules the Federal
Communications Commission was contemplating, and the regulator
is backing off its plan for now.”Consistent with the FCC’s ongoing efforts, these actions
harness technology to empower consumers, and ensure consumers
get a fair shake, not bill shock,” FCC Chairman Julius
Genachowski said.The FCC has found that one in six mobile phone users have
experienced bill shock, or unexpected fees tacked onto their
monthly bills, and 23 percent of those users have faced
unexpected charges of $100 or more.The FCC proposed rules last October that would make mobile
phone companies send text or voice alerts to customers before
charging them for services not covered by their plans.Consumers should begin receiving warnings about their bills
faster under the industry initiative than the FCC would have
been able to require through the rulemaking process.CTIA, representing companies serving 97 percent of wireless
customers, and the FCC announced the voluntary guidelines,
including disclosure of tools that make it easier for customers
to track and control their service usage.But public interest group Free Press criticized the FCC for
failing to establish rules, opting instead for “industry
platitudes.”“The FCC is charged by Congress to protect consumers and it
should fulfill this mandate to write a rule that puts an end to
outrageous monthly cell phone bills that rival the price of a
new car,” said Joel Kelsey, the Free Press political adviser.CTIA expressed concern last October that prescriptive and
costly rules could threaten practices in the industry that have
already led to fewer wireless complaints and lower average
monthly bills.The FCC intends to leave its bill-shock proceeding open. If
wireless carriers failed to comply with the industry
guidelines, the agency could still move ahead with enforceable
rules, an FCC official said.”Our phones shouldn’t cost us more than the monthly rent or
mortgage,” said President Barack Obama in a statement,
applauding the wireless industry’s efforts to work with the
administration.CTIA Chief Executive Steve Largent called the initiative an
example of how federal agencies and the industries they
regulate can work together to avoid burdensome rulemaking, as
directed by a recent executive order from Obama.Wireless carriers are to provide at least two of the four
alerts — voice, text, data or roaming — within 12 months and
the rest within 18 months, under the industry initiative.The FCC said the alerts will require substantial investment
from wireless companies as they must make upgrades to their
billing systems.The majority of Americans get their wireless service
through major providers such as AT&T Inc ; Sprint Nextel
Corp ; Deutsche Telekom AG’s T-Mobile; and
Verizon Wireless, a joint venture of Verizon Communications Inc and Vodafone Group Plc .”We hope that in the future this industry effort serves as
a model for the communications space,” said Kathleen Grillo,
Verizon senior vice president for federal regulatory affairs,
commending the FCC for allowing a non-regulatory solution to
bill shock.